5/10/2023 0 Comments Parcel mailing![]() If you don’t have a data or marketing analytics professional on your staff you may want to consider utilizing the services of one of the national database list providers. You know who your customers are, so the key is finding prospects that are like your customers. The best audience is your existing or former customers, followed closely by prospects with which you have had previous contact. Marketing parcels cost more to produce than other types of direct mail, so it is absolutely essential to get your parcel into the hands of your ideal target audience. The following guide will answer many of your questions and help you make key decisions as you plan your own marketing parcel mailing.ġ st – Determine your best possible prospects and clearly define your target audience. To learn more click HERE to visit the USPS website. If you intend to mail product samples additional rules apply. Mailpieces weighing at least 5 ounces but less than 6 ounces must be within the following dimensions: 3/4 inch to 6 inches thick, between 6 to 12 inches long, 3-1/2 to 9 inches high.The mailpiece is rectangular, weighs between 3.5 to 6 ounces, is between 1.5 to 3 inches thick, is at least 6 inches long, and 3.5 to 5 inches high.Parcels can be smaller and lighter and qualify as Lightweight Machinable parcels if it meets the following: Not less than 6 inches long, 3 inches high, 1/4 inch thick, and 6 ounces in weight.If you are planning a large mailing you will want to design your parcel as machinable so it can be run on parcel sorters, which will qualify your mail for the lowest available postage rates for parcels ![]() Minimum mailing of 200 pieces is required.Each piece must weigh less than 16 ounces.Thickness at least 0.009 thick, but not more than 2 inches.Minimum length must be 5 inches if the parcel is 1/4 inch thick or less. ![]() Minimum height must be 3-1/2 inches if the parcel is 1/4 inch thick or less. So what exactly is a Marketing Parcel? These are Commercial Parcels designed to mail at Standard mail rates and eligible for postal discounts based on physical standards and mail preparation. Well-planned marketing parcel mailings can easily garner outstanding response rates with significant ROI. However, much higher response rates for marketing parcels are not uncommon. According to the Direct Marketing Association a typical response rate is 4% for dimensional mail. It is the power of curiosity which makes marketing parcels, also called dimensional mail, such an effective tool to the marketer. Curiosity is literally part of the human condition. Silvia, 2012) some of the major strands of thought on curiosity suggest curiosity is a motive to reduce negative states such as gaps in information, and is a source of intrinsic motivation that fosters learning. According to The Oxford Handbook of Human Motivation (P. Motives are the psychological triggers which influence our behavior and decision making process, and curiosity is a construct in the psychology of motivation. Curiosity is a powerful motivator, powerful enough in the case of the cat to lead to its own demise. You’ve likely heard the old saying, curiosity killed the cat. The motivation to open the gift is curiosity. Does it make a noise? Is there something loose inside rattling around? How heavy does it feel? What could fit inside? These are some of the thoughts that might go through your mind. When was the last time you received a birthday present, wrapped in decorative paper, tied with a brightly colored ribbon, and you chose not to unwrap the gift? If you’re like me the answer is never.
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